The 9Billion #CRM Debacle
SBI
AUGUST 6, 2013
According to Gartner Group, Total Worldwide CRM Software revenue in 2012 was $18 Billion. But get ready to shake your head and drop your jaw; the same report reminds us that CRM adoption is less than 50% (poor adoption is around 74%). That means that $9 Billion worth of CRM investments in 2012 alone face a questionable return.
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