How Sales Reps Are Hitting Quotas Without Hitting the Streets
Sales and Marketing Management
OCTOBER 26, 2020
The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Myth 1: Field sales reps sell primarily in person. The salient question now becomes, what cannot be sold virtually?
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