Customer Service Eloqua Lead Management Sales 
Pointclear
MAY 5, 2011
CRM unites areas like sales force automation, lead management, customer service, and analytics. The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes.
Pointclear
FEBRUARY 27, 2014
Marketers thought that the new CRM software would solve their customer service and customer retention problems. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Déjà vu all over again, to echo Yogi Berra. Expectations dashed.
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