A Guide to Building Accurate Buyer Personas Using Real Data
Connext Digital
MARCH 26, 2019
Statistics don’t lie—it’s been proven time and again that integrating buyer personas are critical for meeting lead quota, surpassing revenue goals, and growing a business. Because your sales team is very much exposed to your prospective buyers, it’s a good idea to pick their brains for ideas in developing personas. Check out how below.
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