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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. As you do your research, identify which vendors are known for providing the best customer service. Find the right tool. Sixty-eight percent of businesses use automation platforms in some way.

Marketing 113