Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. You only have the right to ask for a referral if you’ve got a good story,” she says. That’s why telemarketers always sound robotic,” Pollard states. “A
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