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5 Core Lead Management Features Your CRM Needs

SugarCRM

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

This is a great opportunity to target new divisions in a current customer that is showing intent and might not know you are already an approved vendor, or similarly, give the ability to proactively offer additional support on areas of research falling outside the current engagement. Alignment Around Unified Data. Email Marketing Segmentation.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. A CRM tool is mandatory in such dynamics, as it facilitates and streamlines dealer management.

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The 3 Biggest Webinar Myths

SugarCRM

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. Years ago, you’d be able to build your list by having people register for your newsletter.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. They also feel overwhelmed by the incoming data.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

The answer becomes clear when you consider that paid social advertising: Allows for very specific targeting. Ensures your target audience sees your posts. Provides more in-depth metrics than most native or third-party reporting tools do for organic content. Why is paid social media advertising increasing so quickly and steadily?

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

The answer becomes clear when you consider that paid social advertising: Allows for very specific targeting. Ensures your target audience sees your posts. Provides more in-depth metrics than most native or third-party reporting tools do for organic content. Why is paid social media advertising increasing so quickly and steadily?