PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
He also worked at Gartner where he worked as head of research. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Marketing was about demand generation, marketing was about building a pipeline. So Jake, welcome to the show.
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