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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

He also worked at Gartner where he worked as head of research. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Marketing was about demand generation, marketing was about building a pipeline. So Jake, welcome to the show.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It’s about being relatable and human. Anne is a principal analyst in the Sales Operations Research Service at Forrester. I knew that I was grossly underpaid in relation to the monetary and intellectual value I was contributing, especially compared to my male counterpart. Your word is your bond. Amy Looper. Not your business.

Hiring 130