DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

OCTOBER 15, 2020

It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. Demo Day is as much an opportunity for Marketing as it is for Sales. This allows the sales team to provide feedback on the lists. Put the right tech in place.

Lead Rank 100

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 100

DiscoverOrg Sales

JUNE 15, 2018

I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. Here’s the thing: Outbound lead and demand generation strategies WORK.

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Little did they know where outbound lead gen was actually headed. But we already have SEO practices and content marketing in place.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Zoominfo

JUNE 18, 2018

And you have to do it anyway I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “ cold calling is dead,” and people don’t answer their phones anymore. Babies are trainable! It was a revelation.

Outbound 130

Outbound Cold Calling Revelation Demand Generation Agencies 130

Zoominfo

NOVEMBER 3, 2020

It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. Demo Day is as much an opportunity for Marketing as it is for Sales. This allows the sales team to provide feedback on the lists. Put the right tech in place.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246