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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets. This dynamic significantly reduces operational costs linked to market penetration and local transactions.

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6 Steps to Picking the Perfect Sales Model 

Highspot

The latter, on the other hand, may require a deeper investment in content marketing and SEO. Think about sales models and sales processes as two sides of the same coin: your sales model determines how you’re going to generate leads for your business and your sales process puts that approach into action. Types of Sales Models.

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The Pipeline ? Social Selling University ? Webinar

The Pipeline

How well you plan, recognize and react to a given event will have direct impact on your success in winning more customers, penetrating and retaining existing clients; all with greater predictability and in shorter time frames. Demand Generation. Territory Alignment. When Sales Met Marketing. Book Notice.

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The Pipeline ? Mine the Gap!

The Pipeline

The reality is that what makes the process a challenge for most is not the upfront work, which does take effort, but the ability and willingness to ask the penetrating questions that pierce the Status Quo, and lead to Engagement. Demand Generation. Territory Alignment. When Sales Met Marketing. Tibor Shanto.

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