Demand Generation Marketo Sales Tools Tools 
The ROI Guy
AUGUST 3, 2011
Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.
OnePageCRM
MARCH 2, 2017
Aligning sales and marketing requires commitment from both. Marketing and sales need to agree the criteria for what defines a Marketing Qualified Lead (MQL) versus a Sales Qualified Lead (SQL). Only 44% of companies have formally agreed on the definition of a qualified lead between sales and marketing. Journey Sales.
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