6 steps to get sales and marketing working on the same team
OnePageCRM
MARCH 2, 2017
Demand generation – Top of funnel, content marketing, social publishing. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. Michael Brenner, Head of Strategy at Newscred on his experience at SAP. Marketing roles.
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