Marketers: Beware of These B2B Display Advertising Mistakes
Zoominfo
JUNE 14, 2022
“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Generate pipeline? Penetrate a certain market segment? “The first step should always be examining the objective,” Hanson says. Accelerate deals?
Let's personalize your content