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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

FEBRUARY 13, 2024

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75
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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

JULY 1, 2013

Revelations and epiphanies that seem so promising to start. You see visions of making your 2013 and 2014 sales number. Here are a few examples of these types of projects: Building demand generation campaigns. Generating a custom sales process to stay up to speed with the massive changes in the buyer’s journey.

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Salary Epiphany Top of Funnel Revelation 267
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