Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing
Nutshell
AUGUST 27, 2018
Examples include sending them a white paper prior to the call, being mentioned as a referral from another client, commenting on some of their social media posts, or shaking their hand at a networking event. Direct Mail. Targeted B2B direct mail has a response rate of 4.4%—nearly 12%) (Source). A checklist.
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