Tue.Sep 18, 2018

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My Top 9 Lessons Learned after Escaping The Corporate Cubicle

Bernadette McClelland

With it came free speaking gigs to get testimonials. With that came my first book, then my second. With it came a website when the internet was fairly new. With it came a newsletter at a time when personalization was novel. With it came the uncertainty of what to charge when nobody would give you a straight answer.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)