Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Pointclear
JULY 11, 2011
There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.
173 
Let's personalize your content