Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. The salesperson in a PLG company is like a sherpa on Everest. When speaking with the executive, the story must focus on the ROI they can expect. Getting to the top of Everest isn’t easy.
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