Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. The salesperson in a PLG company is like a sherpa on Everest. For example, the world of PLG isn’t a great fit with the militaristic, break-down-the-door style of the “Enterprise Sales Is King” mentality.
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