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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

"For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. Today, in demand gen, we need to get paid on the leads generated and appointments set.

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Inbound or outbound sales—which one should you focus on?

Close.io

With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. YoY Increase in CAC leading to increased reliance on channel partnerships. What we’re still UNSURE about: How will enterprise giants like Microsoft react to partnerships like Salesforce & Google? 2018 will be the return to basics in sales.

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