Pointclear
FEBRUARY 23, 2018
At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.
Pointclear
JULY 11, 2011
” The short answer: intense competition and the requirement for large, ever-expanding direct sales forces to close complex mid-sized and enterprise deals. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”
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Pointclear
JUNE 16, 2015
The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. I have been in this business since 1991 and things have not changed dramatically over the past almost twenty-five years.
Pointclear
OCTOBER 9, 2012
B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less?
Pointclear
AUGUST 30, 2012
Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He again mentions Box and Zendesk that are creating essentially consumerized enterprise software by first building an install base of individual users, and then bringing in the sales team.
Pointclear
MAY 1, 2012
Let’s look at lead definition criteria that are aligned with funnel stages in an example based on a provider offering a $250K cloud-based, enterprise solution. While actual lead criteria could include ten to fifteen qualifying elements or more, we’ll oversimplify and reduce the number of criteria.
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