Pointclear

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 165

Demand Generation Demand Generation Targets Sales Qualified Lead Lead Management 165

Pointclear

SEPTEMBER 11, 2012

This time we are going to talk about managing the “No Response” rate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results. Managing “No Response” dispositions is not an art, it’s a science.

Lead Generation 167

Lead Generation Sales Qualified Lead Outsourcing Services Leads 167

Pointclear

AUGUST 29, 2011

Jim Dickie is the Managing Partner with CSO Insights ; a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Formalize Lead Scoring: Only 29% of the firms surveyed have implemented a formal lead scoring process.

Lead Rank 162

Lead Rank Lead Scoring Customer Lead Generation 162

Jonathan Farrington

AUGUST 10, 2012

We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. It seems sometimes that when the prospect does not have a purchase order in one hand and a pen in the other that the lead was not good. Enabling shields loved ones in the name of love.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35