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The 9Billion #CRM Debacle

SBI

That means that $9 Billion worth of CRM investments in 2012 alone face a questionable return. see “The Two Biggest Reasons Sales Tools Fail” ). This is especially the case for sales reps’ apparent aversion to the CRM ‘learning curve’ which requires an inordinate upfront investment of time and energy. Here’s a real eye-opener.

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