Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. interview with Krim in The Wall Street Journal, December 1, 2018) . First, no channel manages itself , even when the partners have complementary products and the right incentives.
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