Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. Retailers are a good example. retail sales was slightly more than 10%: about half from Amazon and most of the other half from the web sites of brick-and-mortar retailers.
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