The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.
The Pipeline
APRIL 29, 2011
For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. Sales gurus tell us that getting more sales is all about your “activity,” but is it? The traditional sales funnel to attract new business has maintained the same structure for years. The only thing that mattered was sheer activity.
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