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Mastering the inbound sales methodology

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Outbound sales don’t quite work that way. Instead of focusing on the importance of prospective inbound leads having a genuine interest in your products, outbound sales would have you contacting people who don’t necessarily have any connection to your company or products. The following factors should provide incentive.

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How to write a sales strategy that actually works

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Typically, sales is a highly competitive role, and reps are trained to pursue sales goals to the best of their ability. For example, if you’re working with an inbound sales team, measuring them against the KPI of inbound calls wouldn’t make any sense. How do they treat their prospects?