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Mastering the inbound sales methodology

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Instead of focusing on the importance of prospective inbound leads having a genuine interest in your products, outbound sales would have you contacting people who don’t necessarily have any connection to your company or products. The following factors should provide incentive. Inbound sales helps make sure exactly this happens.

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How to write a sales strategy that actually works

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Typically, sales is a highly competitive role, and reps are trained to pursue sales goals to the best of their ability. For example, if you’re working with an inbound sales team, measuring them against the KPI of inbound calls wouldn’t make any sense. KPIs need to be simple, realistic, and achievable.