Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Tie incentives to it. Times have changed in the world of outbound marketing. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). the inside and outside sales team and your outsourced demand gen teams. Measure it. Prospects pick up their phones less.
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