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When it’s OK to give a customer a gift – and when it’s not

Selling Essentials RapidLearning Center

Reciprocity kicks in In one study , researchers looked at the prescribing patterns of several thousand American doctors who had accepted modest lunches from pharmaceutical reps. So this type of reciprocity isn’t about offering a reward or incentive in exchange for the customer’s business. It’s about advancing the relationship.

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The Science of Motivation

Sales and Marketing Management

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Or maybe you think that incentives have run their course and it’s time to drop them altogether. If you’re thinking of asking your reps what will make the best prize in the incentive program, stop. Are incentives obsolete? Don’t do it.

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Sales Hiring: The Ultimate Guide

Hubspot Sales

For example, candidates browsing AngelList are looking for startup jobs, while those on MedReps.com want to work in pharmaceutical sales. Consider offering a referral bonus as an incentive.). Your questions should cover the following: Selling skills (qualifying, asking questions, objection-handling, presenting, negotiating, etc.).

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