When it’s OK to give a customer a gift – and when it’s not
Selling Essentials RapidLearning Center
NOVEMBER 22, 2023
Reciprocity kicks in In one study , researchers looked at the prescribing patterns of several thousand American doctors who had accepted modest lunches from pharmaceutical reps. So this type of reciprocity isn’t about offering a reward or incentive in exchange for the customer’s business. It’s about advancing the relationship.
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