The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
While at first, these issues may not appear to be related, a closer examination will show that they most certainly are. Reps are keenly aware of all the tasks they need to perform that drain away their selling time, as well as their drive and motivation. If your sales organization is highly mobile, CRM may no longer be the best tool.
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