Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

Channels 48

Channels ROI Marketo InsideSales 48

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

SalesHandy

MAY 22, 2020

How is outbound sales different from inbound sales? Outbound and Inbound sales are two different roads towards the same destination. Both methods follow the process of lead generation, prospecting and closure, but in differing techniques. They can handle both inside sales and field sales activities.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Close.io

JUNE 24, 2019

In fact, the vast majority of leads won’t convert. Even precisely targeted campaigns generate just a small proportion of successful leads. The conversion rate average for lead generation in the software industry is just 5-10%. Companies assign leads a numerical score to rank their sales-readiness.

Outsourcing Services 91

Outsourcing Services Lead Rank Hiring Sales Qualified Lead 91

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Holly Koob.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130