Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Equally important, interactions between online and point-of-sale channels have become more salient and important. Retailers are a good example. Numerous retailers have found that shoppers who pick up their online orders in store spend more; Macy’s, for instance, finds that those shoppers spend an additional 25%.
42 
Let's personalize your content