Pointclear

MARCH 19, 2018

AT Internet also has a wide range of white papers to guide and teach the uninitiated. Does Marketing Own the Pipeline? White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. About the Author.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

LeadBoxer

NOVEMBER 29, 2020

There are three areas along your sales pipeline where AI can step in and optimize tasks. Your sales reps don’t have to guess which email or white paper leads are most interested in receiving. Marketo Engage. Marketo has long been an industry heavyweight and for good reason. How exactly does it do this?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

LeadBoxer

AUGUST 15, 2020

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. The info collected from a lead capture page is then uploaded to your CRM, becoming the foundation of any contact record in your sales pipeline.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Salesmate

JUNE 5, 2020

As a business owner, your sales strategy must always include activities that help in maximizing the sales pipeline by constantly attracting new leads inside it. Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. What is a sales pipeline? What are the sales pipeline stages?

Pipeline 120

Pipeline Sales Qualified Lead Top of Funnel Leads 120

Sales Hacker

JULY 15, 2021

Pipeline velocity. Pipeline velocity means the speed with which leads move through the sales pipeline from the first touch through nurturing to the last touch when they become customers. The faster leads can smoothly move through your pipeline, the higher your ROI. Marketo Engage. Bottom-of-the-funnel KPIs.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Mindtickle

APRIL 21, 2022

What things do you have in the pipeline from a marketing perspective? It’s like, on one end, we’re being asked to hit our numbers, our pipeline goals, all the things that we need to do to contribute to the business. Before that, he was CMO of Marketo, so not exactly a lightweight. He’s now CMO for Coupa Software.

Top of Funnel 52

Top of Funnel Marketing Ideal Customer Profile Hiring 52

Sales Hacker

OCTOBER 7, 2021

She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. Prior to Tealium, she held leadership roles at Engagio and Marketo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130