Close.io

AUGUST 30, 2019

Companies like Calendly, Expensify, Slack and Dropbox are just some of the SaaS companies that used product-led growth as the main driver of acquisition, retention and expansion. Doing keyword research and discovering keyword opportunities (Ahrefs). An example of such a product is Marketo. Image source: Marketo.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

DiscoverOrg Sales

JUNE 6, 2017

If your prospect has a social presence that allows you to do sufficient research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. ABSD requires time spent researching specific target prospects, which can be a time-suck.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. Stick to the “Five by Five” Method The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Her company #GirlsClub is dedicated to changing the face of sales leaders.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Sales Hacker

NOVEMBER 17, 2020

So you log into it and it’s got its own visualizations, or is it a piece of machinery that sits in the background connecting disparate systems like Marketo and Salesforce. But doing the research to find the company that was here and talking with that services business and convincing them that they had a product.

Company 102

Company Scale Hiring Revenue 102

Bigtincan

SEPTEMBER 8, 2021

So gauging whether a sales enablement strategy is effective means answering this question: Is the sales team easily finding the product and training content they need when they need it? Can reps easily find a sales deck vs. a product brochure vs. a training video? Truth #2: Sales enablement efforts must be tied to business outcomes.

Sales Enablement 111

Sales Enablement Strategy Enterprise Enterprise 111

DiscoverOrg Sales

JANUARY 6, 2017

Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places. and completely revamped our new user onboarding training.

Margin 120

Margin Marketo Ideal Customer Profile SalesForce 120