4 new ways to engage your sales force
Sales and Marketing Management
MARCH 8, 2018
Author: Tim Houlihan Is HR telling you your millennial sales reps don’t like their incentive plans? Originally developed by Paul Lawrence, PhD and Nitin Nohria, PhD while at Harvard University, the 4-Drive Model is a framework for understanding motivation at its root. It’s commonly overlooked when considering what motivates sales reps.
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