article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). Content was created to show the effects of working with an “Outside SAP ?