article thumbnail

Solution Selling vs. Aspirational Selling

Product Management University

Solution selling is like vanilla ice cream. Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. What is Solution Selling?

article thumbnail

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Product Management University

Solution selling is like vanilla ice cream. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Solution selling has long been the norm in B2B. It’s not wrong or bad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The 65/35 efficiency factor highlights the fact that reps are already spending far less time talking with prospects than they should be. When reps are entering data into the CRM system, they are not talking with prospects. When they are updating their forecasts, they are not talking with prospects. No more keyboard!

CRM 133
article thumbnail

52 Sales Management Tips – the Sales Manager’s Success Guide

SBI

As a VP of sales and marketing for major corporations like Biovail Pharmaceuticals Inc. About the author: With over 20 years of successful sales leadership and coaching under his belt, he knows how to bring out the inner “tiger” in sales leaders throughout the country.

article thumbnail

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

In any pipeline review, the majority of the discussions are about prospects not calling reps back, not moving forward, and taking longer and longer in the process. Early in the decision making process its about helping prospects better understand their issues, and the impact these issues are having on their business.

article thumbnail

Interview Abstract: Why Selling with Value Requires Modern Tools + Modern Training

The ROI Guy

Yes, I believe that it has grown to become a significant issue, and we have seen it in our prospects. Their sales folks are still using a product selling approach, when today’s buyer has significantly changed and could care less about your latest version and what’s new in it. So how have prospects changed?

article thumbnail

Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

Sales can be a complex and challenging field, as professionals may encounter a variety of challenges, including competition, limited time for selling (aka admin time), lack of response from prospects, extended sales cycles, inadequate qualified inbound sales leads , and rejection. This can also be called virtual selling.

Hiring 40