The 9Billion #CRM Debacle
SBI
AUGUST 6, 2013
see “The Two Biggest Reasons Sales Tools Fail” ). This is especially the case for sales reps’ apparent aversion to the CRM ‘learning curve’ which requires an inordinate upfront investment of time and energy. If your sales organization is highly mobile, CRM may no longer be the best tool for the mobile rep to use.
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