Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales Hacker

NOVEMBER 21, 2019

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Gartner research predicts that in the next three years, 70% of customer experiences will involve some kind of machine-learning component. AI Use Case #1: Research. Communication.

Ideal Customer Profile 83

Ideal Customer Profile How To Churn Face-to-face 83

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Click here to read our blog, What is Customer Communication Management Software?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62