Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales Hacker

NOVEMBER 21, 2019

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Gartner research predicts that in the next three years, 70% of customer experiences will involve some kind of machine-learning component. AI Use Case #1: Research. Communication.

Ideal Customer Profile 83

Ideal Customer Profile How To Churn Face-to-face 83

Factor 8

AUGUST 8, 2019

If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Account Managers require similar skills but are likely not selling/managing a software product.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31