Sales Training Connection

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Sales paradox – sales reps don’t use stuff that works

Sales Training Connection

Each year companies spend a lot of time, money, and effort implementing sales training and sales coaching efforts to help their sales team learn new sales methodologies and processes. The good news is we know that adoption of a well-designed sales methodology positively impacts results.

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Sales paradox – sales reps don’t use stuff that works – An STC Classic

Sales Training Connection

Each year companies spend a lot of time, money, and effort implementing sales training and sales coaching efforts to help their sales team learn new sales methodologies and processes. The good news is we know that adoption of a well-designed sales methodology positively impacts results.

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Aberdeen Group – Sales Training 2011 Study – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices

Sales Training Connection

Sales training looked like this: 91% focus on instructor-led training – believing it’s the most effective training design. 85% have defined competencies and training for each sales role. 83% use a formal sales methodology – either home-grown or from an external vendor.

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