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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

JUNE 23, 2021

Thanks to the digitalization of the marketplace, online and ecommerce businesses can now reach more clients than ever. Thankfully, we have compiled some basic ideas that will help businesses like yours make the right choice (or no choice at all, but more on that later). Understanding ICPs. Understanding buyer personas. Developing ICPs.

Ideal Customer Profile

Ideal Customer Profile Buyer Persona Buyer Customer

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. The expectation is that we can “do it all.” Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

How to know whether to use ideal customer profiles or buyer personas

170+ Women in Sales Share Their Career-Defining Aha Moment

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