Remove the-appification-of-sales-and-marketing
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The “Appification” Of Sales And Marketing

Partners in Excellence

It seems to me the best business to start these days is an App business focused on sales or marketing. I wrote about the Proliferation Of Marketing/Sales Apps. In the past year the number of Marketing Technology Apps have gone from 947 to 1876, in 43 different marketing technology categories.

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The Looming Implosion Of Sales/Marketing Automation Apps

Partners in Excellence

I think we are experiencing much of the same thing in the sales and marketing automation markets. The sales and marketing automation markets are booming. The market is very crowded and confused with many, though useful, very “niched” or “nuanced” applications.