channels-marketing 
Pipeliner
APRIL 27, 2024
A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line.
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It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. Design empathetic marketing messages that resonate with motivational drivers for a more impact.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar!
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? You’ll learn: Which video types to use on each of your channels. How to repurpose videos throughout your marketing mix to increase ROI. We’ve boiled it down to five key steps.
Speaker: Natasha Husein, Product Marketing Manager, Clever
In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail. What channels to use and how to use them. How to hyper-personalize information.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
You’ll learn: How to get started with your video marketing strategy. How to distribute your videos across your channels. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. Why top-of-funnel "explainer-style" videos aren't enough.
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