Get Personal – Southwest
No More Cold Calling
APRIL 5, 2012
You’d be surprised how a small thing, like a birthday card, can make a difference in a business relationship. I love Southwest Airlines. I actually believe that this big airline cares about me. I recently had a birthday (no tears, I’m glad about it!). Life is high touch. Southwest understands this. (I appreciate a hand-written card. I believe in the thank you note.
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