Sales rep’s nightmare – selling the solution and losing the sale
Sales Training Connection
FEBRUARY 20, 2012
Selling the solution, but losing the sale. The last couple of years have produced a number of challenges for those engaged in the B2B market. Some of the problems will be temporary and as the economy improves the challenge will fade – while others will become new permanent fixtures on the landscape. Let’s examine a scenario that highlights one that falls into the latter category.
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