CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Get Customers.
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