CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough.
162 
Let's personalize your content