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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time. Share on Facebook.

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TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

Sales Evangelist

Why Your Brain Lies To You: Cash Is NOT The Best Motivator Although money is one of the indicators of growth and success, it’s not necessarily the best motivator when it comes to incentivizing a sales team. Money becomes a less motivational tool because a cash prize isn’t likely something you will share with friends or social media.

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Rethinking Account And Opportunity Prioritization

Partners in Excellence

” It’s really important, both from an account prioritization (think of all your account based marketing/sales strategies) and to make sure you are prospecting/qualifying the right deals. For example, in 2002 I was involved in founding an AI Based Predictive Analytics Company. But any of these are huge.

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